Key Responsibilities:
1. Develop engaging and persuasive copy for websites, social media, marketing campaigns, blogs, and advertisements.
2. Research industry-related topics and create high-quality content tailored to our target audience.
3. Collaborate with designers, marketers, and other team members to align content with brand voice and marketing goals.
4. Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines.
5. Optimize copy for SEO and digital platforms to enhance visibility and reach.
6. Stay updated with industry trends and best practices in content writing and digital marketing.
Skills & Qualification
1. Excellent writing, editing, and proofreading skills.
2. Strong understanding of SEO and digital marketing principles.
3. Ability to write in different tones and styles depending on the target audience.
4. Creativity and the ability to generate fresh ideas.
5. Attention to detail and strong research skills.
6. Proficiency in using content management systems (CMS) and writing tools.
Experience
1. Minimum 2 years of experience in copywriting, content creation, or a related field.
2. Experience in writing for multiple platforms, including websites, blogs, social media, and advertisements.
3. A portfolio of published content is preferred.